Atoa Add-ons: What You Get with Growth and Advanced

Most businesses start with Atoa on the free Basic plan and find it covers a lot of ground. But as a business grows, more locations, more staff, more need for automation and branding. The question of what else is available comes up. This guide explains how Atoa’s pricing works, what each add-on package includes, and how to decide which level is right for where your business is now.

How Atoa pricing works

Atoa has one free core plan and two optional add-on packages. You start on Basic at no cost, then add Growth or Advanced if you need more features. There are no long contracts, and you can change or cancel at any time.

Add-on pricing is per location per month, excluding VAT, and sits on your monthly bill separately from your transaction fees. Your fees stay the same regardless of which plan you are on.

The free core: Basic

Basic is free and covers the essentials: the Atoa app and dashboard, in-store payments and payment links, one-off payments, tips, invoice payments through Xero and QuickBooks, and card on file for repeat charges. Payment Optimiser is coming soon.

Your fees stay the same on any plan: Pay by Bank from 0.6% + VAT and cards from 1.3%, up to 50% lower than typical card fees, with settlement in 3 to 6 seconds and no chargebacks on Pay by Bank.

Add-on package 1: Growth (£79 per location per month, ex VAT)

Growth adds the tools most growing businesses want, on top of everything in Basic:

• Google Reviews collection after payment, custom role access for staff, and bank statement notes.
• Custom role access for staff and bank statement notes.
• Up to 5 bank accounts, plus multi-location and multi-business support.
• A branded checkout, payment pages, bulk payment links, and a custom or branded SMS sender name.
• Partial payments and deposits, automatic payment reminders, and the ability to create invoices.

Recurring card and Pay by Bank collection, recurring payments, is coming soon. Growth suits businesses that are scaling, taking payments across more than one location, or want a more branded, automated payment experience.

Add-on package 2: Advanced (£149 per location per month)

Advanced includes everything in Growth, plus a higher level of service:

• Priority support.
• Onboarding support and training.

The AI Payment Recovery Agent is coming soon. Advanced suits larger or multi-site businesses that want hands-on onboarding and faster support.

Custom

For businesses with turnover over £500,000, the Custom plan adds advanced features, deeper integrations and custom pricing. Contact sales to scope it.

How to add or change add-ons

You can choose an add-on package at signup or add one later through your account. It appears on your monthly bill priced per location per month, ex VAT, and you can adjust or cancel at any time with no long contract. To compare everything included at each level, see the pricing page.

Which plan is right for your business?

Basic works well for businesses that are just getting started or whose main priority is keeping transaction fees low. Growth makes sense once you are taking payments across more than one location, want Google Reviews built into the payment flow, or need more control over how your checkout is branded. Advanced is worth considering if you want dedicated onboarding support, priority response times, or are rolling out across multiple sites at once.

FAQs

What add-ons does Atoa offer?

Atoa has a free Basic plan plus two optional add-on packages: Growth and Advanced. Each unlocks more features, and a Custom plan covers larger businesses over £500,000 turnover.

How much do Atoa add-ons cost?

Growth is £79 per location per month and Advanced is £149 per location per month, both ex VAT. Basic is free, and Custom pricing is available for larger businesses.

What is the difference between the Growth and Advanced plans?

Growth adds features like Google Reviews, branded checkout, payment pages, partial payments, automatic reminders and multi-location support. Advanced includes everything in Growth plus priority support and onboarding and training.

Can I change or cancel my Atoa add-ons?

Yes. You can add, change or cancel an add-on package anytime. There is no long contract, and pricing is per location per month.

Do add-ons change my transaction fees?

No. Add-ons unlock features; they do not change your transaction fees. Pay by Bank stays from 0.6% + VAT and cards from 1.3% on any plan.

Are Atoa add-ons priced per location?

Yes. Growth and Advanced are priced per location per month, ex VAT, so multi-site businesses pay per site.