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  • Legal
  • Cookie Policy June 2025

Cookie Policy June 2025
Effective Date: June 18, 2025

This Cookie Notice explains how Atoa Payments Limited (“Atoa”, “we”, “us”, or “our”) uses cookies and similar technologies when you visit our website www.paywithatoa.co.uk, use our Atoa Business mobile application, or use the Atoa Pay mobile application (collectively, the “Services”). 

By continuing to use our Services, you consent to our use of cookies in accordance with this Cookie Policy. 

1. What Are Cookies? 

Cookies are small text files that are stored on your device (computer, smartphone, or other device) when you visit a website or use an app. They help us remember your preferences, understand how you interact with our Services, and improve your overall experience. 

2. Types of Cookies We Use 

We use the following types of cookies: 

a. Necessary Cookies 

These cookies are essential for the operation of our Services. They include, for example, cookies that enable you to log into secure areas or use essential features. 

b. Performance and Analytics Cookies 

These cookies collect information about how users interact with our Services, such as pages visited, features used, and any errors encountered. This data helps us improve functionality and performance. 

Examples: 

  • Google Analytics 
  • Firebase Analytics (for app usage tracking) 
c. Functionality Cookies 

These cookies allow us to remember your preferences and provide enhanced features, such as remembering your login details or your preferred settings. 

d. Targeting and Advertising Cookies 

We may use these cookies to deliver relevant advertisements to you and measure the effectiveness of our marketing campaigns. 

Note: We do not and will never sell your personal information or data to third parties. 

3. Cookies in Our Mobile Applications 

Our Atoa Business and Atoa Pay mobile apps may use technologies equivalent to cookies, such as SDKs (Software Development Kits), to collect usage and diagnostic data. These help us to: 

  • Track app performance and crashes 
  • Understand user interactions and flows 
  • Provide tailored content or features 

Third-party SDKs we may use include: 

  • Firebase SDK 
  • Appsflyer 
  • Sentry 
  • Segment 

You can manage data collection preferences within your device settings, depending on your mobile operating system. 

4. List of Cookies (across our website and applications) 

Necessary Cookies 
Cookie ID Provider What is it used for? Expires 
__cf_bm Apollo This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. 1 day 
__cf_bm Calendly This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. 1 day 
__cfruid Calendly This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. Session 
_calendly_session Calendly If consent is given by the visitor, this cookie allows the website to add events into the visitor's calendar. 21 days 
_cfuvid Calendly This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. Session 
bcookie LinkedIn Used in order to detect spam and improve the website's security. 1 year 
CookieConsent Chatwoot Stores the user's cookie consent state for the current domain 1 year 
li_gc LinkedIn Stores the user's cookie consent state for the current domain 180 days 
OptanonConsent Calendly Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry. 1 year 
rc::a Gstatic This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. Persistent 
rc::c Gstatic This cookie is used to distinguish between humans and bots. Session 
test_cookie Doubleclick Used to check if the user's browser supports cookies. 1 day 
cw_conversation Chatwoot This cookie lets Chatwoot persist the conversation when the contact navigates through the webpages or revisits the website later. 1 year 
cw_user_{identifier} Chatwoot This cookie is used to cache the contact details if a contact is identified via Chatwoot 1 year 
_chatwoot_session Chatwoot Used by the Chatwoot Super Admin panel to persist the user session. Session 
cw_d_session_info Chatwoot Used by the Agent Dashboard to store the logged-in user's session. Session 
Functional Cookies 
Cookie ID Provider What is it used for? Expires 
CookieConsent Chatwoot Stores the user's cookie consent state for the current domain 1 year 
auth Atoa For authorization & maintaining user session Session cookie. As long as the user session lasts. Incase of inactivity expires in 6hr 
BankAccountStore Atoa Used for identifying the bank for which user has provided AIS  access Same as above 
Performance and Analytics Cookies 
Cookie ID Provider What is it used for? Expires 
lidc LinkedIn Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 1 day 
Targeting and Advertising Cookies 
Cookie ID Provider What is it used for? Expires 
#-# YouTube Used to track user’s interaction with embedded content. Session 
#-# YouTube Used to track user’s interaction with embedded content. Session 
__Secure-ROLLOUT_TOKEN YouTube Unclassified 180 days 
_fbp Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months 
_fbp Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months 
_ga Google Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. 2 years 
_ga Google Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. 2 years 
_ga_# Google Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. 2 years 
_ga_# Google Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. 2 years 
_gcl_au Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months 
_gcl_au Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months 
IDE Doubleclick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 400 days 
iU5q-!O9@$ YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session 
iU5q-!O9@$ YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session 
LAST_RESULT_ENTRY_KEY YouTube Used to track user’s interaction with embedded content. Session 
LAST_RESULT_ENTRY_KEY YouTube Used to track user’s interaction with embedded content. Session 
lastExternalReferrer Facebook Detects how the user reached the website by registering their last URL-address. Persistent 
lastExternalReferrerTime Facebook Detects how the user reached the website by registering their last URL-address. Persistent 
nextId YouTube Used to track user’s interaction with embedded content. Session 
nextId YouTube Used to track user’s interaction with embedded content. Session 
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. 6 months 
pagead/1p-user-list/# Google Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Session 
remote_sid YouTube Necessary for the implementation and functionality of YouTube video-content on the website. Session 
requests YouTube Used to track user’s interaction with embedded content. Session 
requests YouTube Used to track user’s interaction with embedded content. Session 
TESTCOOKIESENABLED YouTube Used to track user’s interaction with embedded content. 1 day 
VISITOR_INFO1_LIVE YouTube Tries to estimate the users' bandwidth on pages with integrated YouTube videos. 180 days 
YSC YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session 
yt.innertube::nextId YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Persistent 
yt.innertube::nextId YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Persistent 
` YouTube Used to track user’s interaction with embedded content. Persistent 
ytidb::LAST_RESULT_ENTRY_KEY YouTube Used to track user’s interaction with embedded content. Persistent 
yt-remote YouTube Stores the user's video player preferences using embedded YouTube video Session 
_gcl_ls Google Unclassified Persistent 
nextId YouTube Used to track user’s interaction with embedded content. Session 
requests YouTube Used to track user’s interaction with embedded content. Session 
yt.innertube::nextId YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Persistent 
topicsLastReferenceTime Facebook Unclassified Persistent 

5. Managing Cookies and Tracking Preferences 

You can manage your cookie preferences on our website using the cookie banner provided when you first visit the site. You can also change your browser settings to block or delete cookies. 

Please note: 

  • Disabling certain cookies may limit your access to some features of the Services 
  • Cookie settings may need to be configured separately across browsers and devices 

6. Changes to This Policy 

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we use cookies. 

7. Contact Us 

If you have any questions about this Cookie Policy or how we use cookies and similar technologies, you can contact us at: 

Email: hello@paywithatoa.co.uk 

Live Chat: www.paywithatoa.co.uk 

This Policy was last updated on 18 June, 2025 

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Atoa Payments Limited (CRN: 13910811)
30 Churchill Place, Canary Wharf, London E14 5EU
Email us at hello@paywithatoa.co.uk

©2025 Atoa Payments Limited. All rights reserved. Atoa Payments Limited is authorised by the Financial Conduct Authority under the Payment Services Regulations 2017 as an Authorised Payment Institution to provide account information services and payment initiation services (FRN #1007647). All logos and trademarks are property of their respective owners. Please visit www.paywithatoa.co.uk/terms for terms and privacy policy.

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