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Jafar | Content Lead

Jafar Sadhik is a Fintech Research Content Specialist at Atoa, a UK payments platform operated by FCA-authorised Atoa Payments Limited. He works across, content strategy, helping businesses understand payment acceptance, open banking and the costs involved in getting paid.

His research covers Pay by Bank, card payments, payment gateways, merchant services and online checkout systems. He also writes about payment links, invoice payments, recurring payments, EPOS integrations and payment technology for ecommerce, retail, hospitality and other service-based industries.

Areas of expertise

  • Fintech research and payments content
  • Pay by Bank and open banking
  • Card payments, gateways, processors and merchant accounts
  • Merchant services and payment fees
  • Online checkouts, payment links and recurring payments
  • Ecommerce, accounting and EPOS integrations
  • Technical SEO and answer-engine optimisation
  • Organic growth for fintech and B2B software

Selected work and credentials

  • Fintech Research Content Specialist, Atoa
  • SEO and organic-growth experience across fintech and B2B software
  • Research into UK payment regulation and payment-industry infrastructure

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