Anisha has a decade of experience in content writing, crafting everything from website content to quirky scripts. Her love for long-form writing can be attributed to her journalism background. Over the years, she has worked on projects for renowned brands like Adobe, Indian banks, and startups. At Atoa, she creates content that educates audiences on how to improve their businesses.

Callum is a seasoned Marketing Manager with over a decade of experience in crafting impactful brand stories and driving growth through strategic marketing. Based in the UK, he has worked with leading fintechs, banks, and startups, helping them connect with audiences through clear and engaging communication. At Atoa, he leads marketing initiatives that help businesses discover smarter, faster, and fairer ways to get paid.